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Simply Brand ApS — Credit Rating and Financial Key Figures
Credit rating
Company information
About Simply Brand ApS
Simply Brand ApS (CVR number: 39018454) is a company from KØBENHAVN. The company recorded a gross profit of 632.9 kDKK in 2025. The operating profit was 20.7 kDKK, while net earnings were 7 kDKK. The profitability of the company measured by Return on Assets (ROA) was 5.1 %, which can be considered decent and Return on Equity (ROE) was 4.2 %, which can be considered decent. The equity ratio, a key indicator for solidity, stood at 40.2 %, a level that can be considered to be modest. This means a balanced mix of debt and equity financing its assets—a typical operational level for many companies. Simply Brand ApS's liquidity measured by quick ratio was 1.6 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.
Financial information
See financialsGross profit (kDKK)
EBIT (kDKK)
Profitability
Solidity
Key figures (kDKK)
See financials2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Volume | |||||
| Net sales | |||||
| Gross profit | 419.04 | 1 028.08 | 713.74 | 1 088.62 | 632.93 |
| EBIT | - 220.36 | 230.44 | - 264.51 | 228.76 | 20.68 |
| Net earnings | - 228.19 | 207.97 | - 265.72 | 63.27 | 7.00 |
| Shareholders equity total | 217.81 | 425.78 | 160.06 | 162.33 | 169.33 |
| Balance sheet total (assets) | 659.40 | 713.13 | 542.67 | 430.66 | 421.63 |
| Net debt | -48.91 | - 364.75 | -33.44 | - 134.46 | -8.64 |
| Profitability | |||||
| EBIT-% | |||||
| ROA | -26.1 % | 33.6 % | -42.1 % | 47.2 % | 5.1 % |
| ROE | -63.4 % | 64.6 % | -90.7 % | 39.3 % | 4.2 % |
| ROI | -59.1 % | 68.6 % | -86.1 % | 116.7 % | 10.2 % |
| Economic value added (EVA) | - 246.10 | 198.09 | - 286.60 | 208.60 | 3.68 |
| Solvency | |||||
| Equity ratio | 33.0 % | 59.7 % | 29.5 % | 37.7 % | 40.2 % |
| Gearing | 6.9 % | 3.2 % | 9.1 % | 34.8 % | 20.7 % |
| Relative net indebtedness % | |||||
| Liquidity | |||||
| Quick ratio | 1.0 | 1.8 | 0.9 | 1.5 | 1.6 |
| Current ratio | 1.0 | 1.8 | 0.9 | 1.5 | 1.6 |
| Cash and cash equivalents | 63.90 | 378.43 | 47.99 | 191.02 | 43.64 |
| Capital use efficiency | |||||
| Trade debtors turnover (days) | |||||
| Net working capital % | |||||
| Credit risk | |||||
| Credit rating | B | BBB | BB | BB | BB |
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