HL MARKETING ApS — Credit Rating and Financial Key Figures

CVR number: 12525648
Gøgevang 92, 2970 Hørsholm
tel: 48221877

Company information

Official name
HL MARKETING ApS
Established
1988
Company form
Private limited company
Industry

About HL MARKETING ApS

HL MARKETING ApS (CVR number: 12525648) is a company from HØRSHOLM. The company recorded a gross profit of -13.8 kDKK in 2024. The operating profit was -695.7 kDKK, while net earnings were -593.4 kDKK. The profitability of the company measured by Return on Assets (ROA) was -43.3 %, which can be considered poor and Return on Equity (ROE) was -76.2 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 47.5 %, a level that can be considered to be modest. This means a balanced mix of debt and equity financing its assets—a typical operational level for many companies. HL MARKETING ApS's liquidity measured by quick ratio was 1.3 which is at a high level. Thus, the company is in a strong financial position, with liquid assets surpassing current liabilities. It is well-prepared to cover short-term financial obligations.

Financial information

See financials

Gross profit (kDKK)

EBIT (kDKK)

Profitability

Solidity

Key figures (kDKK)

See financials
2020
2021
2022
2023
2024
Volume
Net sales
Gross profit-31.23-17.77-11.34-13.21-13.77
EBIT-69.33-17.77-11.34-8 672.94- 695.73
Net earnings-5 360.98218.99427.31-8 596.48- 593.38
Shareholders equity total9 238.309 344.289 716.591 075.11481.73
Balance sheet total (assets)9 671.789 874.9910 257.351 626.031 015.11
Net debt-64.54-30.96- 112.18-28.09-57.82
Profitability
EBIT-%
ROA53.5 %3.4 %3.9 %-144.2 %-43.3 %
ROE-44.8 %2.4 %4.5 %-159.3 %-76.2 %
ROI-46.3 %3.6 %4.1 %-158.7 %-73.5 %
Economic value added (EVA)- 805.93- 478.07- 482.80-9 161.20- 749.75
Solvency
Equity ratio95.5 %94.6 %94.7 %66.1 %47.5 %
Gearing
Relative net indebtedness %
Liquidity
Quick ratio18.515.816.41.41.3
Current ratio18.515.816.41.41.3
Cash and cash equivalents64.5430.96112.1828.0957.82
Capital use efficiency
Trade debtors turnover (days)
Net working capital %
Credit risk
Credit ratingBBBBBABBB

Variable visualization

ROA:-43.3%
Rating: 0/100
-20%
0%
4%
11%
24%
60%
Graph showing the distribution of the variable
Equity ratio:47.5%
Rating: 38/100
-1%
21%
50%
81%
99%
100%
Graph showing the distribution of the variable

Roles

Chief executive officer

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