Pretty Please ApS — Credit Rating and Financial Key Figures

CVR number: 42285706
Værnedamsvej 12 A, 1619 København V

Company information

Official name
Pretty Please ApS
Personnel
3 persons
Established
2021
Company form
Private limited company
Industry

About Pretty Please ApS

Pretty Please ApS (CVR number: 42285706) is a company from KØBENHAVN. The company recorded a gross profit of 1090.4 kDKK in 2023. The operating profit was -820.5 kDKK, while net earnings were -654.2 kDKK. The profitability of the company measured by Return on Assets (ROA) was -30.1 %, which can be considered poor and Return on Equity (ROE) was -52.6 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at -20.5 %. This indicates that the company's debt surpasses the value of its total assets, posing significant financial risk. Pretty Please ApS's liquidity measured by quick ratio was 3.4 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.

Financial information

See financials

Gross profit (kDKK)

EBIT (kDKK)

Profitability

Solidity

Key figures (kDKK)

See financials
2021
2022
2023
Volume
Net sales
Gross profit- 249.431 832.461 090.43
EBIT- 842.60438.32- 820.47
Net earnings- 660.11586.45- 654.16
Shareholders equity total- 560.1126.34- 627.82
Balance sheet total (assets)1 998.442 356.702 461.85
Net debt2 111.472 165.542 662.60
Profitability
EBIT-%
ROA-32.9 %17.8 %-30.1 %
ROE-33.0 %57.9 %-52.6 %
ROI-35.6 %12.9 %-16.3 %
Economic value added (EVA)- 658.70630.32- 643.49
Solvency
Equity ratio-21.9 %1.1 %-20.5 %
Gearing-422.5 %8314.1 %-452.4 %
Relative net indebtedness %
Liquidity
Quick ratio3.33.43.4
Current ratio3.75.64.1
Cash and cash equivalents255.1024.72177.66
Capital use efficiency
Trade debtors turnover (days)
Net working capital %
Credit risk
Credit ratingBBBBBBB

Variable visualization

ROA:-30.1%
Rating: 0/100
-20%
0%
4%
11%
24%
60%
Graph showing the distribution of the variable
Equity ratio:-20.5%
Rating: 0/100
-1%
21%
50%
81%
99%
100%
Graph showing the distribution of the variable

Roles

Chief executive officer
Chief executive officer

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