Pretty Please ApS — Credit Rating and Financial Key Figures
Credit rating
Company information
About Pretty Please ApS
Pretty Please ApS (CVR number: 42285706) is a company from KØBENHAVN. The company recorded a gross profit of 1236.7 kDKK in 2024. The operating profit was -608.2 kDKK, while net earnings were -474.5 kDKK. The profitability of the company measured by Return on Assets (ROA) was -17.9 %, which can be considered poor and Return on Equity (ROE) was -18.8 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at -30.1 %. This indicates that the company's debt surpasses the value of its total assets, posing significant financial risk. Pretty Please ApS's liquidity measured by quick ratio was 2.1 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.
Financial information
See financialsGross profit (kDKK)
EBIT (kDKK)
Profitability
Solidity
Key figures (kDKK)
See financials2021 | 2022 | 2023 | 2024 | |
---|---|---|---|---|
Volume | ||||
Net sales | ||||
Gross profit | - 249.43 | 1 832.46 | 1 090.43 | 1 236.70 |
EBIT | - 842.60 | 438.32 | - 820.47 | - 608.17 |
Net earnings | - 660.11 | 586.45 | - 654.16 | - 474.53 |
Shareholders equity total | - 560.11 | 26.34 | - 627.82 | -1 102.35 |
Balance sheet total (assets) | 1 998.44 | 2 356.70 | 2 461.85 | 2 581.41 |
Net debt | 2 111.47 | 2 165.54 | 2 662.60 | 2 713.01 |
Profitability | ||||
EBIT-% | ||||
ROA | -32.9 % | 17.8 % | -30.1 % | -17.9 % |
ROE | -33.0 % | 57.9 % | -52.6 % | -18.8 % |
ROI | -35.6 % | 12.9 % | -16.3 % | -10.2 % |
Economic value added (EVA) | - 658.70 | 498.58 | - 754.79 | - 585.70 |
Solvency | ||||
Equity ratio | -21.9 % | 1.1 % | -20.5 % | -30.1 % |
Gearing | -422.5 % | 8314.1 % | -452.4 % | -284.9 % |
Relative net indebtedness % | ||||
Liquidity | ||||
Quick ratio | 3.3 | 3.4 | 3.4 | 2.1 |
Current ratio | 3.7 | 5.6 | 4.1 | 2.4 |
Cash and cash equivalents | 255.10 | 24.72 | 177.66 | 427.25 |
Capital use efficiency | ||||
Trade debtors turnover (days) | ||||
Net working capital % | ||||
Credit risk | ||||
Credit rating | B | BBB | BB | BB |
Variable visualization
Roles
Companies in the same industry
- Professional credit risk reports
- Create your own estimates for any company
- Valuation analysis
- All 400,000+ Danish companies
- See instructions

... and more!
No registration needed.