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HBP Marketing ApS — Credit Rating and Financial Key Figures
Credit rating
Company information
About HBP Marketing ApS
HBP Marketing ApS (CVR number: 37852910) is a company from HOLSTEBRO. The company recorded a gross profit of 318.5 kDKK in 2025. The operating profit was -3.3 kDKK, while net earnings were -2.7 kDKK. The profitability of the company measured by Return on Assets (ROA) was -1.8 %, which can be considered poor and Return on Equity (ROE) was -2.3 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 65.1 %, a level that can be considered to be good. This shows that a large part of the company's assets are funded by shareholders' equity, reducing financial risk. HBP Marketing ApS's liquidity measured by quick ratio was 2.9 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.
Financial information
See financialsGross profit (kDKK)
EBIT (kDKK)
Profitability
Solidity
Key figures (kDKK)
See financials2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Volume | |||||
| Net sales | |||||
| Gross profit | 211.43 | -2.80 | 91.69 | 334.14 | 318.55 |
| EBIT | 82.92 | -2.80 | 41.88 | -37.35 | -3.28 |
| Net earnings | 62.23 | -6.72 | 34.64 | -30.15 | -2.74 |
| Shareholders equity total | 495.23 | 113.51 | 148.15 | 118.00 | 115.26 |
| Balance sheet total (assets) | 634.01 | 121.30 | 192.29 | 180.99 | 177.08 |
| Net debt | - 618.73 | -90.44 | - 192.29 | - 166.73 | -65.01 |
| Profitability | |||||
| EBIT-% | |||||
| ROA | 14.4 % | -0.7 % | 26.8 % | -19.9 % | -1.8 % |
| ROE | 13.4 % | -2.2 % | 26.5 % | -22.7 % | -2.3 % |
| ROI | 17.4 % | -0.9 % | 31.1 % | -27.1 % | -2.7 % |
| Economic value added (EVA) | 41.88 | -27.79 | 28.48 | -37.80 | -9.58 |
| Solvency | |||||
| Equity ratio | 78.1 % | 93.6 % | 77.0 % | 65.2 % | 65.1 % |
| Gearing | 0.4 % | 6.9 % | 6.2 % | 5.2 % | |
| Relative net indebtedness % | |||||
| Liquidity | |||||
| Quick ratio | 4.6 | 15.6 | 4.4 | 2.9 | 2.9 |
| Current ratio | 4.6 | 15.6 | 4.4 | 2.9 | 2.9 |
| Cash and cash equivalents | 620.88 | 98.23 | 192.29 | 174.05 | 70.96 |
| Capital use efficiency | |||||
| Trade debtors turnover (days) | |||||
| Net working capital % | |||||
| Credit risk | |||||
| Credit rating | A | A | BBB | BBB | BBB |
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