PRICE MEDIA ApS — Credit Rating and Financial Key Figures

PRICE MEDIA ApS (CVR number: 32474314) is a company from AARHUS. The company recorded a gross profit of 246.2 kDKK in 2017. The operating profit was 125.8 kDKK, while net earnings were 123.7 kDKK. The profitability of the company measured by Return on Assets (ROA) was 30.1 %, which can be considered excellent and Return on Equity (ROE) was 74.5 %, which can be considered excellent. The equity ratio, a key indicator for solidity, stood at -50.4 %. This indicates that the company's debt surpasses the value of its total assets, posing significant financial risk. PRICE MEDIA ApS's liquidity measured by quick ratio was 0.5 which is at a very low level. Thus, the company is in an unstable financial position, with its liquid assets significantly undermatching its current liabilities. This severe liquidity deficiency may lead to financial distress and threaten the company's operational continuity.