PROLOG REKLAMEBUREAU A/S — Credit Rating and Financial Key Figures

CVR number: 27213790
Henriksholms Alle 81, 2950 Vedbæk

Credit rating

Company information

Official name
PROLOG REKLAMEBUREAU A/S
Personnel
1 person
Established
2003
Company form
Limited company
Industry

About PROLOG REKLAMEBUREAU A/S

PROLOG REKLAMEBUREAU A/S (CVR number: 27213790) is a company from RUDERSDAL. The company recorded a gross profit of 268 kDKK in 2023. The operating profit was -16.6 kDKK, while net earnings were -47.6 kDKK. The profitability of the company measured by Return on Assets (ROA) was -0.5 %, which can be considered poor and Return on Equity (ROE) was -2.4 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 62 %, a level that can be considered to be good. This shows that a large part of the company's assets are funded by shareholders' equity, reducing financial risk. PROLOG REKLAMEBUREAU A/S's liquidity measured by quick ratio was 0.7 which is at a low level. Thus, the company may face difficulties in addressing its short-term obligations with its available liquid assets.

Financial information

See financials

Gross profit (kDKK)

EBIT (kDKK)

Profitability

Solidity

Key figures (kDKK)

See financials
2019
2020
2021
2022
2023
Volume
Net sales
Gross profit89.28365.37144.27299.38268.03
EBIT- 248.34168.50-70.0999.43-16.59
Net earnings- 258.61109.01-79.9351.27-47.61
Shareholders equity total2 128.512 237.522 157.592 008.851 961.24
Balance sheet total (assets)3 556.303 782.643 376.393 252.123 162.45
Net debt1 276.381 115.141 161.881 118.241 150.02
Profitability
EBIT-%
ROA-7.0 %4.6 %-2.0 %3.0 %-0.5 %
ROE-11.5 %5.0 %-3.6 %2.5 %-2.4 %
ROI-7.3 %4.7 %-2.0 %3.1 %-0.5 %
Economic value added (EVA)- 352.73-9.77- 189.38-64.40- 153.84
Solvency
Equity ratio59.9 %59.2 %63.9 %61.8 %62.0 %
Gearing64.0 %62.4 %54.6 %58.1 %58.8 %
Relative net indebtedness %
Liquidity
Quick ratio1.51.51.80.70.7
Current ratio1.51.51.80.70.7
Cash and cash equivalents86.89280.9716.7848.792.77
Capital use efficiency
Trade debtors turnover (days)
Net working capital %
Credit risk
Credit ratingBBBABBBBBBBBB

Variable visualization

ROA:-0.52%
Rating: 19/100
-20%
0%
4%
11%
24%
60%
Graph showing the distribution of the variable
Equity ratio:62.0%
Rating: 48/100
-1%
21%
50%
81%
99%
100%
Graph showing the distribution of the variable

Roles

Chairman of the board
Board member
Board member

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