PROLOG REKLAMEBUREAU A/S — Credit Rating and Financial Key Figures
Credit rating
Company information
About PROLOG REKLAMEBUREAU A/S
PROLOG REKLAMEBUREAU A/S (CVR number: 27213790) is a company from RUDERSDAL. The company recorded a gross profit of 268 kDKK in 2023. The operating profit was -16.6 kDKK, while net earnings were -47.6 kDKK. The profitability of the company measured by Return on Assets (ROA) was -0.5 %, which can be considered poor and Return on Equity (ROE) was -2.4 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 62 %, a level that can be considered to be good. This shows that a large part of the company's assets are funded by shareholders' equity, reducing financial risk. PROLOG REKLAMEBUREAU A/S's liquidity measured by quick ratio was 0.7 which is at a low level. Thus, the company may face difficulties in addressing its short-term obligations with its available liquid assets.
Financial information
See financialsGross profit (kDKK)
EBIT (kDKK)
Profitability
Solidity
Key figures (kDKK)
See financials2019 | 2020 | 2021 | 2022 | 2023 | |
---|---|---|---|---|---|
Volume | |||||
Net sales | |||||
Gross profit | 89.28 | 365.37 | 144.27 | 299.38 | 268.03 |
EBIT | - 248.34 | 168.50 | -70.09 | 99.43 | -16.59 |
Net earnings | - 258.61 | 109.01 | -79.93 | 51.27 | -47.61 |
Shareholders equity total | 2 128.51 | 2 237.52 | 2 157.59 | 2 008.85 | 1 961.24 |
Balance sheet total (assets) | 3 556.30 | 3 782.64 | 3 376.39 | 3 252.12 | 3 162.45 |
Net debt | 1 276.38 | 1 115.14 | 1 161.88 | 1 118.24 | 1 150.02 |
Profitability | |||||
EBIT-% | |||||
ROA | -7.0 % | 4.6 % | -2.0 % | 3.0 % | -0.5 % |
ROE | -11.5 % | 5.0 % | -3.6 % | 2.5 % | -2.4 % |
ROI | -7.3 % | 4.7 % | -2.0 % | 3.1 % | -0.5 % |
Economic value added (EVA) | - 352.73 | -9.77 | - 189.38 | -64.40 | - 153.84 |
Solvency | |||||
Equity ratio | 59.9 % | 59.2 % | 63.9 % | 61.8 % | 62.0 % |
Gearing | 64.0 % | 62.4 % | 54.6 % | 58.1 % | 58.8 % |
Relative net indebtedness % | |||||
Liquidity | |||||
Quick ratio | 1.5 | 1.5 | 1.8 | 0.7 | 0.7 |
Current ratio | 1.5 | 1.5 | 1.8 | 0.7 | 0.7 |
Cash and cash equivalents | 86.89 | 280.97 | 16.78 | 48.79 | 2.77 |
Capital use efficiency | |||||
Trade debtors turnover (days) | |||||
Net working capital % | |||||
Credit risk | |||||
Credit rating | BBB | A | BBB | BBB | BBB |
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