INSITU MARKETING A/S — Credit Rating and Financial Key Figures

CVR number: 21144649
Prinsesse Alexandrines Alle 17, 2920 Charlottenlund
arne_kunckel@hotmail.com
tel: 21406473

Company information

Official name
INSITU MARKETING A/S
Personnel
1 person
Established
1998
Company form
Limited company
Industry

About INSITU MARKETING A/S

INSITU MARKETING A/S (CVR number: 21144649) is a company from GENTOFTE. The company reported a net sales of 0.1 mDKK in 2023, demonstrating a growth of 575 % compared to the previous year. The operating profit percentage was poor at -68.3 % (EBIT: -0 mDKK), while net earnings were -47.6 kDKK. The profitability of the company measured by Return on Assets (ROA) was -30.5 %, which can be considered poor and Return on Equity (ROE) was -50.3 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 96.9 %, a level that can be considered to be very good, which means that the majority of assets are financed by equity. INSITU MARKETING A/S's liquidity measured by quick ratio was 32.4 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.

Financial information

See financials

Net sales (kDKK)

EBIT (kDKK)

Profitability

Solidity

Key figures (kDKK)

See financials
2019
2020
2021
2022
2023
Volume
Net sales192.0065.0010.9210.3269.68
Gross profit73.7856.68-48.61- 126.57-36.55
EBIT13.78-10.02-48.61- 126.56-47.59
Net earnings9.92-28.96-48.61- 126.57-47.59
Shareholders equity total322.47293.52244.91118.3470.75
Balance sheet total (assets)351.03315.53252.07238.6673.00
Net debt- 330.20- 313.63- 252.07- 238.66-73.00
Profitability
EBIT-%7.2 %-15.4 %-445.2 %-1225.8 %-68.3 %
ROA4.0 %-3.0 %-17.1 %-51.6 %-30.5 %
ROE3.1 %-9.4 %-18.1 %-69.7 %-50.3 %
ROI4.3 %-3.3 %-18.1 %-69.7 %-50.3 %
Economic value added (EVA)5.41-6.72-47.60-89.49-41.54
Solvency
Equity ratio91.9 %93.0 %97.2 %49.6 %96.9 %
Gearing
Relative net indebtedness %-157.1 %-448.7 %-2243.1 %-1146.3 %-101.5 %
Liquidity
Quick ratio12.314.335.22.032.4
Current ratio12.314.335.22.032.4
Cash and cash equivalents330.20313.63252.07238.6673.00
Capital use efficiency
Trade debtors turnover (days)
Net working capital %168.0 %451.6 %2243.1 %1146.3 %101.5 %
Credit risk
Credit ratingBBBBBB

Variable visualization

ROA:-30.5%
Rating: 0/100
-20%
0%
4%
11%
24%
60%
Graph showing the distribution of the variable
Equity ratio:96.9%
Rating: 78/100
-1%
21%
50%
81%
99%
100%
Graph showing the distribution of the variable

Roles

Chairman of the board
Board member

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