PRIMUS BRANDS GROUP ApS — Credit Rating and Financial Key Figures

PRIMUS BRANDS GROUP ApS (CVR number: 36971983) is a company from GENTOFTE. The company recorded a gross profit of 50.8 kDKK in 2024. The operating profit was -50.6 kDKK, while net earnings were -51.2 kDKK. The profitability of the company measured by Return on Assets (ROA) was -16.3 %, which can be considered poor and Return on Equity (ROE) was -22.2 %, which can be considered poor. The equity ratio, a key indicator for solidity, stood at 58.5 %, a level that can be considered to be modest. This means a balanced mix of debt and equity financing its assets—a typical operational level for many companies. PRIMUS BRANDS GROUP ApS's liquidity measured by quick ratio was 2.4 which is at a very high level. Thus, the company demonstrates exceptional financial stability, possessing a significant surplus of liquid assets over its short-term liabilities.